Here you will find a wide range of articles, some of these are industry related and some are specific to Elixir’s journey.
So, I can imagine your first question is what is ZMOT? Well, the zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product before they decided to purchase it has…
Should I outsource? – The question that every business asks themselves once they reach a certain point in journey. From personal assistants to full sales and marketing solutions, there are a wide range of outsourced services you can use. Outsourcing is expected to see continued growth in the years to come, providing great opportunities for businesses that…
A new bold, vibrant and clean face lift. The Premier League have had a shake up on their brand identity, and it has for sure paid off. Design Studio and Robin Brand Consultants have come together to create the face of the legendary lion. Their task was to create something that is relevant, modern and…
Social media is constantly changing and so is customer communication. We live in a culture where time is a commodity and online shopping offers a solution. Due to it’s convenience factor, April saw an increase of online card spending up 17% from the year previous – accounting for 26% of all UK card spending. This…
‘Do the country justice’, the messaged conveyed by everyone associated with the Welsh brand and Smorgasbord has done just that, successfully giving Wales a well deserved face lift. A simple yet striking emblem that represents and reflects the true Welsh dragon. Their task was to create something inherently welsh with a global outlook, to create…
Artificial Intelligence & Chatbots: Where are we now? Where have we been? & Where are we going? In 1966, the first chatbot, Eliza, was capable of responding to limited specific command words and ask follow-up question to mimic conversation in a therapy setting. That’s all chatbots are – computer algorithms that respond to specific…
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Welcome to The Brand Digest, this is an internal Elixir project where we explore the reasoning behind a brand and how they communicate their brand values. Founded in 1943, by Ingvak Kamprad when he was just 17 years old. The name IKEA comes from taking his initials with the initials of where he grew up,…
Personalisation and a professional platform: The importance of design in social media Social media is booming not just in popularity but also in sleekness. As discussed in a previous blog (The business of social media: How users are becoming ‘brands’) social media users are becoming increasingly savvy when it comes to presenting themselves online. It…
