Category / Digital / Digital Marketing

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  • ZMOT – Zero Moment Of Truth

    So, I can imagine your first question is what is ZMOT? Well, the zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product before they decided to purchase it has…

  • Should You Outsource?

    Should I outsource? – The question that every business asks themselves once they reach a certain point in journey. From personal assistants to full sales and marketing solutions, there are a wide range of outsourced services you can use. Outsourcing is expected to see continued growth in the years to come, providing great opportunities for businesses that…

  • Influencer Marketing: How is it evolving?

    Social media is constantly changing and so is customer communication.   We live in a culture where time is a commodity and online shopping offers a solution. Due to it’s convenience factor, April saw an increase of online card spending up 17% from the year previous – accounting for 26% of all UK card spending. This…