Category / Digital / Digital Marketing
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ZMOT – Zero Moment Of Truth
So, I can imagine your first question is what is ZMOT? Well, the zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product before they decided to purchase it has…
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The Visit Wales Rebrand
‘Do the country justice’, the messaged conveyed by everyone associated with the Welsh brand and Smorgasbord has done just that, successfully giving Wales a well deserved face lift. A simple yet striking emblem that represents and reflects the true Welsh dragon. Their task was to create something inherently welsh with a global outlook, to create…
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The Rise Of AI & Chatbots
Artificial Intelligence & Chatbots: Where are we now? Where have we been? & Where are we going? In 1966, the first chatbot, Eliza, was capable of responding to limited specific command words and ask follow-up question to mimic conversation in a therapy setting. That’s all chatbots are – computer algorithms that respond to specific…
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The Brand Digest | IKEA
Welcome to The Brand Digest, this is an internal Elixir project where we explore the reasoning behind a brand and how they communicate their brand values. Founded in 1943, by Ingvak Kamprad when he was just 17 years old. The name IKEA comes from taking his initials with the initials of where he grew up,…
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The Importance Of Design In Social Media
Personalisation and a professional platform: The importance of design in social media Social media is booming not just in popularity but also in sleekness. As discussed in a previous blog (The business of social media: How users are becoming ‘brands’) social media users are becoming increasingly savvy when it comes to presenting themselves online. It…
