Category / Branding / Digital / Graphic Design / Social Media / Web
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The Visit Wales Rebrand
‘Do the country justice’, the messaged conveyed by everyone associated with the Welsh brand and Smorgasbord has done just that, successfully giving Wales a well deserved face lift. A simple yet striking emblem that represents and reflects the true Welsh dragon. Their task was to create something inherently welsh with a global outlook, to create…
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The Brand Digest | IKEA
Welcome to The Brand Digest, this is an internal Elixir project where we explore the reasoning behind a brand and how they communicate their brand values. Founded in 1943, by Ingvak Kamprad when he was just 17 years old. The name IKEA comes from taking his initials with the initials of where he grew up,…
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